Beyond the realm of canvas, prints, and sculptures comes the mural. Murals and other immersive Art installations pack not only beauty and talent into one creation, but they also carry tons of other benefits for the artist, community, and businesses surrounding the art. The approval process for a mural and immersive installations require full community involvement-if the piece is not approved, it will not go up. This requires and creates a bond between the artist and the community.
What does this mean for Artists?
Creating a public mural would be aspiring artists’ best friend. The publicity of their work is a wonderful way of gaining exposure, an aspect that is not so easy to gain for local artists. This exposure showcases the beauty and talent of the artist that may have gone unrecognized prior to the project, leading to public interest that could mean future sales for the artist's personal work. Murals and immersive installations work hand-in-hand with community beautification projects. These projects usually aim to spruce up an area of the community that was otherwise not so appealing. The work the artist must do to best represent the surrounding area creates a bond between the artist and the community. This bond stretches further to the businesses that will be neighboring the artwork, creating a tourist attraction that will ultimately be beneficial to the local economy as more local businesses will benefit from the foot traffic that is extremely likely to walk into their doors after viewing the beauty outside of them.
The idea of getting artists more involved in the community through murals and immersive installations provides a wide array of benefits for the community and artists alike. Not only that, the promotion of local artists’ work demonstrates the community’s acceptance and support of the art world within their city. Art provides beauty on multiple spectrums, visually and mentally, and in turn, demonstrates the importance of art within the community when the efforts of the artist and community are combined.
“Invest in People, not Art.”