Virtual-Home Staging has been making more and more noise recently. Going virtual is a cost-effective venture and a representation of technology's advancement, but when it comes to staging homes, it is not the most effective.
The most effective part of traditional home staging is the ability the stager has to provide an ambiance that highlights the home's decorative possibilities in a physical and tangible space. Virtual staging provides, just like traditional staging, a possibility of the design of the interior, however, where virtual staging lacks is in how real that possibility can be.
When a buyer is shown a rendered version of the interior, it is much harder to visualize themselves in the home with the electronically constructed decorum, especially when they go to view the property and it's empty inside. The term "virtual" has the connotation that what is shown to be real in the home or apartment- like furniture, art, appliances, etc.- is unattainable. Virtual designs may only exist in the virtual world. That futuristic, ultra-chic couch or that beautiful, modern art piece that you see in the mock-up may not be tangible.
That's where traditional Home Staging continues to excel. What separates these two forms of staging is the barrier between the virtual and the physical world. Having the ability as a buyer to walk around the home with physical decorative components, amplifies the potential of the home. Not only that, if the buyers like what they see within the property, they can work directly with the agent to include all decorum in the sale, something that can't be achieved with Virtual Staging.
Think of home staging as an NBA game. You can watch the game in so many ways whether through a TV, laptop, or even listening on the radio. Nothing beats actually sitting in the packed arena, under the bright lights, feeling the rumble of the crowd's roar-fully immersed in the moment. No digital medium can replace the feeling of being present and witnessing something with your own eyes. The same can be said for buying or selling a home: while the virtual experience serves as a great substitute, the feeling of walking into a fully furnished home can have the most impactful effect on the potential buyer.