Email Marketing and Retargeting
Utilize Existing EMAIL CRM
- Cross-channel content marketing strategy focused around your bi-monthly Digital Print Edition.
- (“Ditch the Print” campaign, promoting environmental stance)
- Consistent interaction with B2B members
- Curated topics for member’s daily newsletter
- Leverage Hot-Button Marketing
Youtube and Google Ads
- Low-cost youtube targeting and retargeting ads + ad content creation.
- Build awareness and ad recall
- Trueview 15 second Ads charged per one-thousand impressions.
- Bumper ads 6-second video capture.
- Growth consideration and interest
- Trueview instream skippable ads, cost is per view
- Drive action
- Trueview discovery ads (Pay only when someone clicks on a thumbnail)
- Google ad targeting and retargeting
- Monthly Cost per impression strategy
- Monthly Keyword tagging optimization
- Adjustable pricing per ad
- Trending news campaign marketing utilizing keywords for SEO
Search Engine Optimization
- Meta tags web - traffic optimization with Google search console
- Alternative text optimization on all images on ROI-NJ. Will help cross-reference keywords for improved search results
- Posting SEO to gain more ranking on google through Wordpress.
- Optimization needed to work in tandem with Google/Youtube ads.
New-Demographic Channels & Targeting.
Instagram Hashtag-Focused Content Distribution. - Using relevant #Hashtags can boost authority.
- Niche Hashtag Targeting
- Discover hashtags that work for your target demographic.
- Mixture between Niche Dem. and New Dem.
- Per Post: 15% Growth in non-follower discovery of post.
Content Improvement - Creating Cohesive Branded Content can boost Brand Credibility across platforms
- Branded Instagram templates
- Customized Content Templates Developed for all Platforms
- I.e Instagram Story, Instagram TV, Instagram Feed (1080x1350)
Leverage Hot-Button marketing. (Headliner content and/or featured List)
- ‘OneSignal’ Push notifications, free WordPress plugin (E-mail, phone, website capable, new article updates when opted into receiving)